Strategic communications leader

Building authority in the age of AI.

I help organizations turn expertise into visibility, influence, and sustained authority through integrated communications, thought leadership, media relations, and AI-enabled systems.

About

I'm most energized by solving complex communications problems: finding the gap, clarifying the story, and building a repeatable system that helps great ideas travel farther.

Over the past 10+ years, I have led integrated communications across agency, nonprofit, and higher education environments.

My work spans media relations, narrative and content strategy, thought leadership, executive visibility, audience engagement, and communications analytics. Increasingly, I focus on how AI is reshaping discoverability—and what communications teams need to do now to build authority wherever people go to find information.

I bring together earned, owned, social, and emerging AI channels to create communications programs that are cohesive, measurable, and built to scale.

Highlights

Selected work, ideas, and accomplishments across thought leadership and earned media

Thought leadership

Why My Content Strategy Doesn't Start With Content

Content is the output. Content strategy starts with what you're trying to accomplish—and what coordinated content needs to build over time.

Read the full article
Thought leadership

AI Discovery: What Do Communicators Actually Need to Know?

A practical guide to the technical concepts communicators should understand as AI changes how information is discovered, interpreted, retrieved, and cited.

Read the full article
Thought leadership

The Audience Hasn't Changed, But the Path to Reach Them Has

AI hasn't changed our audience. It has changed the discovery layer—and content strategists need enough technical capacity to understand the systems now doing the finding.

Read the full article
Earned media

What is PR in 2026?

Help a Reporter Out (HARO) recently featured my earned-to-owned framework as a model for turning media placements into AI-discoverable authority engines.

Read the feature
Podcast appearance

Amplify, Don’t Replace: How Lianna Serko Uses AI to Sharpen Communications

If you're trying to figure out where AI fits in your comms work without losing what makes you good at it, this one's your roadmap.

Listen to the PR Bunker episode
Thought leadership

We Have a Communications Problem About AEO

The current AEO conversation is increasingly framed as a race between organizations that can afford sophisticated tools and those that can’t.

Read the full article
Thought leadership

The Big Media Relations Pivot: From Chasing Coverage to Engineering Authority

Search has fundamentally changed, and we’re no longer optimizing for clicks; we’re optimizing for inclusion.

Read the full article