What Is PR in 2026?
HARO featured my earned-to-owned communications ecosystem as an example of how modern PR can turn a single placement into durable, AI-discoverable authority.
The article examines how public relations has expanded across earned, owned, social, creator, and AI-driven channels. In its section on the earned-to-owned ecosystem, it highlights my approach to treating earned coverage as the starting point rather than the finish line.
“Earned media is now the raw material for what we do next.”
The feature describes a circular system in which media placements and podcast appearances become structured owned content with schema, citations, and transcripts—creating a broader ecosystem of credibility that can be understood by both people and machines.
Read the full HARO feature